SPA Future Thinking has developed to become one of the UK’s fastest growing and largest independent market research companies, with offices in the UK, Germany, France and Italy. Creativity and innovation are integral to our company and we offer thought leadership across a wide range of sectors and specialisms.

GAME First Great Western Balfour Beatty Capital City of London Police Lloyds TSB Channel 4 McDonalds Molson Coors BSkyB Mercedes-Benz UK

Business Divisions

Consumer Research

consumer

Understanding consumer preferences, attitudes and behaviour is vital for clients to remain connected with their audiences. Read more

Products Research

products

We have over 30 years’ experience of researching products, packaging and brands; working with manufacturers, brand owners and retailers across the FMCG sector and beyond. Read more

Services Research

services

Understanding customer needs is key to retaining and attracting new customers. Read more


TRANSPORT IMAGE

We have provided customer satisfaction research to a number of leading automotive companies for over a decade.

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Shopper - Crop

Understanding the customer through behaviour and motivations is at the heart of what we do.

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Education

With the introduction of tuition fees, higher education is an increasingly competitive sector. Putting the student role at the heart of decision making has ...

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Employee Research

There is much reliable research to prove that organisations with highly engaged employees have highly satisfied customers; employees are part of organisational ...

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Kids

A core specialism for 16 years. Specialist researchers work across industries, both qualitatively and quantitatively on studies involving kids and young ...

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Billboard

Marcomms and brands expertise comprises advertising pre testing and tracking and brand proposition, essence, development and tracking.

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Public sector

Public sector has become increasingly important as bodies become more accountable and need to adopt a commercial approach.

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choosing-shoes - Crop

Providing an extensive understanding of the retail environment for both retailers and suppliers to evaluate the shopper and customer experience.

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Digital computer_new

A broad category which expands on our media and telecoms skills and embraces the internet and emerging trends.

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Analytics Hub

We can offer high-end data analytics and modelling solutions to brand owners, consultants and researchers.

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transportation

Providing strategic insight and understanding for clients across a range of transport related clients.

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Utilities

With consumers finding it easier to switch utility providers, retaining and attracting new customers has become more important.

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New Product Development 1

Our recommendations help clients generate more successful product launches which can increase your new product’s sustainability in the market by as much as ...

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Machine head lo res Slice

The most versatile sales prediction model for the most realistic forecasts in your market.

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Applicant-X

Applicant X helps you understand the University applicant journey at key touchpoints or moments of truth and optimise your application process and offer.

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Be-There

Recording the lives of consumers through their mobile.

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Comms

Campaign Optimiser helps you understand the relative effects of different platforms on awareness and efficacy of multimedia campaigns

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Candidate X

Candidate X helps you secure top talent by evaluating the candidate experience at key moments of truth throughout your recruitment process

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ProductPlacementLogo

Our Comms Suite is a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia ...

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Product Placement TV

Place Max is a unique product which has been developed to accurately measure the impact of product placement on TV.

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Quantum Lab

Quantum Lab is our in-house think tank of new ideas.

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Retail_Live

A faster, more flexible and cost effective way to conduct retail exit interviews

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See-Me

See what consumers see, wherever they see it.

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Movie Theatre

A commercially focused broadcast sponsorship optimisation solution which capitalises on our ten year heritage studying this subject...

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Latest News

Dixons moves into movie streaming

Dixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.

Topshop live streams Fashion Week shows via iPhone

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its "fully transactional" iPhone app.

Eurostar launches 'live' ad platform

Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.

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