
Understanding consumer preferences, attitudes and behaviour is vital for clients to remain connected with their audiences. Read more

We have over 30 years’ experience of researching products, packaging and brands; working with manufacturers, brand owners and retailers across the FMCG sector and beyond. Read more

Understanding customer needs is key to retaining and attracting new customers. Read more

We can offer high-end data analytics and modelling solutions to brand owners, consultants and researchers.

We have provided customer satisfaction research to a number of leading automotive companies for over a decade.

Our experience extends across suppliers to sector, construction organisations, house builders, manufacturers and influencing stakeholders.

Understanding the customer through behaviour and motivations is at the heart of what we do.

With the introduction of tuition fees, higher education is an increasingly competitive sector. Putting the student role at the heart of decision making has ...

There is much reliable research to prove that organisations with highly engaged employees have highly satisfied customers; employees are part of organisational ...

We have an understanding of research issues for retail banking and insurance clients and are known for our ability to apply fresh thinking to this over ...

A core specialism for 16 years. Specialist researchers work across industries, both qualitatively and quantitatively on studies involving kids and young ...

Marcomms and brands expertise comprises advertising pre testing and tracking and brand proposition, essence, development and tracking.

Public sector has become increasingly important as bodies become more accountable and need to adopt a commercial approach.

Providing an extensive understanding of the retail environment for both retailers and suppliers to evaluate the shopper and customer experience.

A broad category which expands on our media and telecoms skills and embraces the internet and emerging trends.

Providing strategic insight and understanding for clients across a range of transport related clients.

With consumers finding it easier to switch utility providers, retaining and attracting new customers has become more important.

Our own in-house web enabled Android SmartPhones used for conducting retail exits and in-street interviews. Can stream survey results faster and more cost ...

The most versatile sales prediction model for the most realistic forecasts in your market.

Applicant X helps you understand the University applicant journey at key touchpoints or moments of truth and optimise your application process and offer.

Campaign Optimiser helps you understand the relative effects of different platforms on awareness and efficacy of multimedia campaigns

Candidate X helps you secure top talent by evaluating the candidate experience at key moments of truth throughout your recruitment process

Our Comms Suite is a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia ...

Our recommendations help clients generate more successful product launches which can increase your new product’s sustainability in the market by as much as ...

Place Max is a unique product which has been developed to accurately measure the impact of product placement on TV.

A commercially focused broadcast sponsorship optimisation solution which capitalises on our ten year heritage studying this subject...

A co–creation approach to website development and NPD. Designed with users, for users and applied successfully across sectors.
Reckitt Benckiser has committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the first of series of social commerce trials planned as the FMCG giant looks to increase integration of social media into its sales and marketing strategy.