Understanding consumer preferences, attitudes and behaviour is vital for clients to remain connected with their audiences. Read more
We have over 30 years’ experience of researching products, packaging and brands; working with manufacturers, brand owners and retailers across the FMCG sector and beyond. Read more
Understanding customer needs is key to retaining and attracting new customers. Read more
We have provided customer satisfaction research to a number of leading automotive companies for over a decade.
Understanding the customer through behaviour and motivations is at the heart of what we do.
With the introduction of tuition fees, higher education is an increasingly competitive sector. Putting the student role at the heart of decision making has ...
There is much reliable research to prove that organisations with highly engaged employees have highly satisfied customers; employees are part of organisational ...
A core specialism for 16 years. Specialist researchers work across industries, both qualitatively and quantitatively on studies involving kids and young ...
Marcomms and brands expertise comprises advertising pre testing and tracking and brand proposition, essence, development and tracking.
Public sector has become increasingly important as bodies become more accountable and need to adopt a commercial approach.
Providing an extensive understanding of the retail environment for both retailers and suppliers to evaluate the shopper and customer experience.
A broad category which expands on our media and telecoms skills and embraces the internet and emerging trends.
We can offer high-end data analytics and modelling solutions to brand owners, consultants and researchers.
Providing strategic insight and understanding for clients across a range of transport related clients.
With consumers finding it easier to switch utility providers, retaining and attracting new customers has become more important.
Our recommendations help clients generate more successful product launches which can increase your new product’s sustainability in the market by as much as ...
The most versatile sales prediction model for the most realistic forecasts in your market.
Applicant X helps you understand the University applicant journey at key touchpoints or moments of truth and optimise your application process and offer.
Campaign Optimiser helps you understand the relative effects of different platforms on awareness and efficacy of multimedia campaigns
Candidate X helps you secure top talent by evaluating the candidate experience at key moments of truth throughout your recruitment process
Our Comms Suite is a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia ...
Place Max is a unique product which has been developed to accurately measure the impact of product placement on TV.
A commercially focused broadcast sponsorship optimisation solution which capitalises on our ten year heritage studying this subject...
Join us this month at IAB Europe's Interact Congress in Barcelona to celebrate the contribution research plays in enabling successful digital marketing
Generally the UK is considered to have one of the lowest allocations of Bank Holidays in Europe if not the world, so you can see why the argument may be for more Bank Holidays rather than moving the existing ones around.
Behavioural economics is the talk of the research town and whilst the desire exists to apply the principles, many a puzzled client has asked me just how we incorporate it within insight projects.
