Applicant X

Attracting the right caliber of applicant (and converting them into an Acceptor of the offer of a place) is the goal of any forward thinking University.

To do this requires an understanding of how applicants view your institution, and what attracts them to you and your brand.

Applicant X is a research tool which evaluates the individual applicant experience at specified touch points in the applicant journey. This enables the Student Admissions Team to identify priorities for action at a granular level and address any specific issues; including which aspects of the recruitment process are leading to drop out and the role played by pricing.

Applicant X surveys each prospective student at the following touch points:

• Enquiries: Understanding initial decision making and consideration of Universities – ‘Long list’
• Application: Exploring which Universities are applied to and why – ‘Short list’
• Offer: Examining reasons for final selection – ‘Final Choice’
• Pre-arrival: Usage and attitude towards pre-arrival information
• Induction: Identifying satisfaction with induction

Three reasons to contact SPA Future Thinking:

1. Expertise: Over 10 years expertise in HE sector research, with applicant research a key specialism
2. Competitor comparisons: Analysis conducted against your key competitor set
3. Pricing analysis: Utilising full concept conjoint analysis and switch point analysis to understand the role of pricing versus other factors.

For further information please contact: Steve King, Head of Customer Experience:

E: steve.king@spafuturethinking.com

T: +44 (0)1865 336 400