Campaign Optimiser

Campaign Optimiser helps you understand the relative effects of different platforms on awareness and efficacy of multimedia campaigns

Comms

In a world where multimedia plays an increasingly important role in forming and evolving brand opinion and its identity we developed Campaign Optimiser to fully understand the relationship between the different elements of a multiplatform campaign on your brand.

Campaign Optimiser will measure all key platforms and their relative impact including: broadcast, radio,mobile, Facebook and online.

Using regression analysis it models the relationship between  recall of different elements of a multimedia campaign and the overall contribution of each to campaign recall,  raising brand awareness, improving brand image and driving call to action.

The results of modelling will also allow us to quantify the effect of each element of the campaign and in addition, we can include spend per platform and measure which elements are over or under-indexing comparative to spend.

Recent studies include:

  • Testing the impact of each element of a multimedia campaign for a major broadcaster
  • Testing the impact of a multiplatform local and national marketing campaign for a major retailer

For further information please contact Suzy Aronstam, Director:

E: suzy.aronstam@spafuturethinking.com

T: +44 (0)20 7843 9777