With a heritage and reputation for sponsorship research which goes back well over a decade, we have developed a thorough understanding and proven approach to provide guidance for sponsorship strategies. Our Communications Suite builds on this experience and incorporates an all-encompassing suite of products that provides insight and clarity to clients’ comms strategies.
Each of the tools in the Communications Suite uses a combination of research methodologies which we know from experience are robust, and which provide viable solutions for clients.
- Place Max: This includes an Implicit Response Test to measure the impact of TV Product Placement on the implicit memory and depth of feeling towards a brand
- Campaign Optimiser: This helps you understand the contribution different platforms make to awareness of a multimedia campaign, and their relative effects on a brand
- TV Sponsorship Index: This broadcast sponsorship optimisation solution uses data from our 450 study strong norms database to identify where sponsorship is performing well or badly; which key measures awareness is driving and whether the arrangement is performing to maximum effect.
For further information please contact Suzy Aronstam, Director:
E: suzy.aronstam@spafuturethinking.com
T: +44 (0)20 7843 9777
