Place Max

Place Max will enable you to see the effect on your brand and also provide clear guidance for future placement strategies.

As a direct response to Ofcom changing its rules to allow product placement on TV, we were in a prime position to expand our sponsorship expertise and develop our offer further into understanding the effect of product placement.

Our recent research for Channel 4 shows how audiences see product placement as a natural progression from traditional advertising providing opportunities for broadcasters and brand owners alike. From this knowledge, we developed Place Max, a tool to enable broadcasters and media agencies to maintain an understanding of the value of product placement across the industry.

Using Place Max, we can identify the:

• Perceived fit and appropriateness of the creative format in relation to the advert on the programme, character usage etc.
• Impact on brand including awareness, depth of knowledge, affinity, loyalty, image and future usage  
• Analysis by creative execution (moving, visible, high frequency etc)

Place Max also includes an Implicit Response Test which shows the strength of intuitive associations with a brand by measuring speed of response to key brand metrics and thus the full impact of product placement on brand affinity and other key measures.

To see recent press coverage please see:

Brand Republic:

Marketing:

For further information please contact: Suzy Aronstam, Director:

E: suzy.aronstam@spafuturethinking.com

T: +44 (0) 20 7843 9777