Methodologically there is currently an ‘explosion’ of new ideas in the market research world and here at SPA Future Thinking we are constantly devising both customised approaches and new research products that deliver state of the art thinking to our clients.
Rational: The pace of change in the market research industry is faster than ever. There is a constant need to re-evaluate and refresh the ways in which we understand consumers and shoppers, and; as we get more and more understanding of the science of consumer choice we are able to create new ways of understanding it. Our technological capabilities are always moving forwards through interactivity, visual online experiences, to looking directly into consumers’ minds to see what they themselves can’t articulate – or are not even aware of.
In recent months Quantum Lab has already launched a number of new products including:
- Apollonius: For our NPD work our volumetrics sales prediction model, Apollonius, provides flexible, intelligent and validated forecasting. In some categories our sales predictions using this approach are up to twice as accurate as the competition.
- Candidate X: For employee research our online research tool helps to evaluate the candidate experience at specified touch points throughout the recruitment process, enabling you to refine your recruitment processes to secure the best talent.
- Comms Suite: A trio of tools designed to help brands, broadcasters and media agencies analyse and measure the impact of sponsorship, product placement and multimedia campaigns.
For more information on Quantum Lab please contact Jan Worsley, Innovation Director, jan.worsley@spafuturethinking.com +44 (0)1865 336 400
