Retail-Live 2.0

Retail-Live 2.0 uses web enabled Android Smartphones or tablets to conduct retail exit interviews for real time survey results.

Retail_Live

Retail-Live 2.0 uses web enabled Android Smartphones or tablets to conduct retail exit interviews for real time survey results.

How does it work?

One of our interviewers will take each respondent through an electronic survey using touchscreen SmartPhones.  We use two of the strongest 3G networks (O2 & Everything Everywhere) to maximise the chance that coverage will be available in stores – Typically 95%.  In the remaining 5% of stores, data is collected by a bespoke App. and then automatically transferred as soon as the handset receives network coverage.  Our interviewers and supervisors provide full UK coverage, backed by full technical support helpdesk.

Currently used by one of the UK’s largest high street retailers to deliver over 100,000 exit interviews per year, in addition to a full suite of traditional deliverables, Retail-Live 2.0 delivers:

  • Secure online web-based reportals, flash enabled to deliver enhanced results across a clients’ business with different permissions dependent on audience.
  • Automated league tables  produced by region, sub-brand and store type.
  • Ability to merge exit results with other research metrics including mystery shopping to provide composites and competitor analysis – combined with on-line apps.

What benefits will it mean for my business?

  • Using Retail-Live 2.0 can increase customer perceptions of staff by up to 10%
  • It provides the potential to improve customer satisfaction by up to 10%
  • It has the ability to drive sales by up to 20%
  • All the while ensuring sales, margins and operating profits are maintained

Other benefits include:

  • Immediacy – Delivering the potential for real time survey results across all levels of retail businesses from store manager to the boardroom.
  • An economical and green solution – Reducing research costs through lower postage and data processing charges whilst lowering your carbon footprint.
  • Flexibility – Providing the benefits of on-line including the ability to alter the questionnaire once in field. It also takes the pain out of generating data from paper based research and, allows more time with the data to enable more considered insight.
  • Current – Portrays an image of modernity on behalf of your brand through Smartphone/tablet equipped interviewers.

For further information please contact: Jamie Rayner, Research Director – Shopper & Retail Insight:

E: jamie.rayner@spafuturethinking.com

T: +44 (0)1865 336 400