See-Me

See-Me provides a visual diary of consumers lives, tracking where they go and what they see automatically, discretely and objectively.

Key benefits include:

• Real Behaviour: Provides an uninterrupted and unedited sequential visual narrative of consumer life. Gives an objective, unfiltered account of consumers lives to understand the gaps between actual and reported behaviour identifying subconsciously motivated actions. See-Me cameras are unobtrusive and automatic allowing consumers to carry on with their everyday activities without interference or interviewer effects.
• Wherever, Whenever: Enables capture of consumers everyday interactions on the go. Small size and mobility of the camera allows it to be worn during the majority of consumer activities. Technology is versatile and can be used across all sectors.
• Powerful Visual Outputs: Automatically records a visual snapshot of consumers lives up to every 5 seconds. Provides a greater understanding of consumer behaviour when coupled with traditional techniques, creating incredibly rich insight. Can be used as a standalone study or as a supplement to larger studies.

How does it work?
Participants wear a micro HD video camera or fish-eye camera which takes 180 degree photos at pre-determined intervals (5, 10, 30, 60 seconds) whilst completing tasks about their daily lives. Projects can be one-off tasks or multiple tasks lasting over 1-4 weeks. On completion of tasks photos are uploaded to an online portal for analysis into key themes. Photos are used as stimulus during a face to face session to establish participants thoughts and motivations to the activities captured on camera.

What are the outputs? A short film provides a visual landscape from the consumers point of view. Narrative is then recorded and overlaid onto a final video montage.

For further information please contact: Shaun Barton, Research Manager:

E: shaun.barton@spafuturethinking.com

T: +44 (0)20 7843 9777