TV Sponsorship Index

With a heritage and reputation for sponsorship research which goes back well over a decade, we have developed a thorough understanding and proven approach to provide guidance for sponsorship strategies.

Whether face to face or online is selected for data gathering, our questionnaires are tailored to reflect the measures we know are important to sponsorship awareness and efficacy. We have normative data from our databse of circa 450 case studies and results are compared with these via a simulator which models the data to provide guidance on creative diagnostics and fit and normative comparisons.

TV Sponsorship Index is able to identify where sponsorship is performing well or badly; which key measures awareness is driving; and whether the category and channel allow the brand to perform to maximum effect. The resulting outputs are designed to report on key themes relevant to each specific campaign.

For further information please contact: Suzy Aronstam, Director

E: suzy.aronstam@spafuturethinking.com

T: +44 (0) 20 7843 9777