Consumer Research
Consumer behaviour changes. Therefore understanding consumer preferences, attitudes and behaviour is vital for clients to remain engaged and connected with their audiences.
Media, Marcomms & Sponsorship: Our expertise comprises advertising pre-testing and tracking; brand proposition, brand development and tracking; cutting across industries including, fashion, financial services, FMCG, gaming, media and retail.
We also have a ten year heritage reporting on the effectiveness of broadcast sponsorship for commissioning clients and broadcasters including campaign effectiveness and product placement. More
Telecoms & Technology: Our understanding of technology has developed from our knowledge of traditional media moving into the wider digital environment. From online communications and e-commerce through to user generated content and online broadcast media, we engage with emerging trends and identify the key insights that help our clients stay connected with their audiences.
We also have extensive experience of the telecoms and mobile telecoms industry encompassing research into mobile networks, handsets, content, services, apps, functionality and trends. More
Retail & Shopper: We provide an extensive understanding of the retail environment for both retailers and manufacturers to evaluate the shopper and customer experience. We understand shopper motivations and how they actually behave in-store; and we work with you to apply these insights to the commercial environment in which you operate. More
For further information please contact Richard Barton, Managing Director:
E: richard.barton@spafuturethinking.com
T: +44 (0)20 7843 9777