Not all decisions that consumers make in the energy and utilities market are rational; most research has traditionally overlooked this fact. Here at SPA Future Thinking we have developed a new and innovative technique, Timed Emotional Response (TER), to provide a greater understanding of consumer decision making, by separating rational from implicit, or instinctive, responses.
[More]Last month’s London marathon saw 36,000 runners champion hundreds of charities to raise both money as well as awareness to numerous causes; watched on by over 700,000 spectators and more than 3 million television viewers. The London marathon is an incredibly effective vehicle for raising brand awareness through those runners representing their cause. The role
[More]The immediacy of packaging to grab your attention plays a vital role in the success of your products and brand. In less than a second it has to fulfil both practical and emotional needs from offering protection and functionality to communicating the brand and its benefits. Here at SPA Future Thinking we use Timed Emotional
[More]Companies are increasingly challenged to drive loyalty and improve the customer experience. Understanding customers’ needs, attitudes and experiences through a real-time channel which can escalate and action customer feedback is now vital to businesses. Whilst capturing data is essential, understanding customer sentiment is critical. Their Voice, our customer feedback programme, uses a powerful automated approach
[More]Many UK high street retailers are struggling in tough economic conditions, with low consumer confidence and a more complex multi-channel environment creating significant challenges. Recent high profile casualties reflect just how difficult it is. Understanding shopper behaviour is crucial to the success of your business. Our recent Shopper Barometer study has identified the current view
[More]GAME one of our key clients has been shortlisted in this years Marketing Society Awards for Excellence 2013. The entry is in the Brand Revitilisation category reflecting the success of the GAME brand over the past 12 months. GAME will be up against the following companies: Burton’s Biscuit Company – Wagon Wheels Brand Revitalisation British
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Decision making in the energy and utilities market with Timed Emotional Response
Understanding marcomms effectiveness for your charity
Understanding packaging messaging with Timed Emotional Response
Improving customer understanding through sentiment analysis
Shopper Barometer: The Reformed Shopper – Chavvy or Savvy?
GAME shortlisted for Marketing Society Awards for Excellence 2013