compare-the-marketDiscover KPI’s for the Insurance Sector

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. For the insurance industry, whilst customers are generally happy with their provider, they struggle to gain long term loyalty; and switching is more prevalent across [More]

Meet our FamiliesMeet Our Families – a real insight into family life

Playground is our specialist kids research brand that really gets you closer to kids’ thinking. At Playground, we are fascinated by family dynamics and how children’s lives change as they grow older. We have set up a programme of longitudinal research following “Our Families”. These are 5 families from across the UK who we’ve chosen [More]

Grocery-EyeThe Grocery Eye: An opportunity to identify consumer perceptions across your FMCG category

Over recent weeks we’ve communicated the findings of The Grocery Eye, providing marketers with a greater understanding of customer’s perceptions and attitudes to a range of FMCG categories. The study helps to understand consumer’s awareness and interaction with key categories; assessing perceptions towards category innovation, attitudes towards product attributes and ingredients, drivers and barriers to [More]

frugal-fashionistaThe Frugal Fashionista – Attitudes to fashion spend

Our Shopper Barometer study has identified the current view of the world through the shopper lens, as well as future watching trends and emerging channels to be aware of. Alongside the many shopper challenges highlighted in our main study, a chapter on attitudes towards spend on retail fashion highlights that the recession is still having [More]

power-to-the-peopleServices Benchmarking Study – Key Performance Indicators for the Utilities Sector

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. For the utilities sector when it comes to customer satisfaction, the UK’s gas, electricity and water providers face a real challenge. Where people are time [More]

financial-services-consumerUnderstanding the Financial Services Consumer

The Financial Services sector is one of the more complex sectors in which to deliver research. At SPA Future Thinking our Financial Services practice helps key stakeholders understand the market; from brand strategy, new product innovation and customer understanding, to marcomms evaluation and ensuring compliance with FCA regulations. Historically we have worked with a wide [More]