Grocery-EyeThe Grocery Eye: An opportunity to identify consumer perceptions across your FMCG category

Over recent weeks we’ve communicated the findings of The Grocery Eye, providing marketers with a greater understanding of customer’s perceptions and attitudes to a range of FMCG categories. The study helps to understand consumer’s awareness and interaction with key categories; assessing perceptions towards category innovation, attitudes towards product attributes and ingredients, drivers and barriers to [More]

frugal-fashionistaThe Frugal Fashionista – Attitudes to fashion spend

Our Shopper Barometer study has identified the current view of the world through the shopper lens, as well as future watching trends and emerging channels to be aware of. Alongside the many shopper challenges highlighted in our main study, a chapter on attitudes towards spend on retail fashion highlights that the recession is still having [More]

power-to-the-peopleServices Benchmarking Study – Key Performance Indicators for the Utilities Sector

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. For the utilities sector when it comes to customer satisfaction, the UK’s gas, electricity and water providers face a real challenge. Where people are time [More]

financial-services-consumerUnderstanding the Financial Services Consumer

The Financial Services sector is one of the more complex sectors in which to deliver research. At SPA Future Thinking our Financial Services practice helps key stakeholders understand the market; from brand strategy, new product innovation and customer understanding, to marcomms evaluation and ensuring compliance with FCA regulations. Historically we have worked with a wide [More]

iHUTIntroducing iHUT – Guiding product innovation to create the ideal proposition

Identifying unmet consumer needs or a gap in the market and creating the perfect product may be what we all aspire to, but the reality is usually less utopian. Innovation can come from the need to use existing capabilities or utilising new technologies. Marketers however, have the potentially time consuming and costly challenge of “reverse [More]

Tom-MeyritzSPA Future Thinking appoints Commercial Director

Business intelligence specialist SPA Future Thinking has appointed Tom Meyritz as Commercial Director. Tom joins SPA Future Thinking after running his own consulting firm Meyritz Consulting, focussing on new business development for a range of clients across the research industry. Prior to this he was Head of Business Development at QuestBack UK and has also [More]