Sports SponsorshipSports Sponsorship – A cost effective investment for your brand

Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose […][More]

financial-connectorsThe impact of the FCA’s Treating Customers Fairly (TCF) initiative and how to research it

In July 2006 the Financial Conduct Authority (FCA) published their ‘Treating Customers Fairly’ (TCF) initiative. The impact of these changes is such that financial organisations need to ensure that: Consumers are provided with clear information and kept appropriately informed before, during and after the point of sale (Outcome 3 ) Products and services marketed and […][More]

CO2-videoHow to evaluate marcomms effectiveness for sports sponsorship

Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments. Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. How do you make your sports campaign and message stand out and […][More]

Reading for pleasureHow to get your child reading for pleasure

In recent years increasing levels of sophistication in technology have transformed the media landscape and family life. Families lead ever more busy lifestyles and the role of reading in children’s lives now competes with screen time and digital entertainment. Recent surveys show a decline in reading as an activity and children are seemingly less engaged […][More]

retail-connectorsIdentifying the connected consumer for the retail industry

How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core audience of retail influencers who […][More]

Julian news image2SPA Future Thinking appoints Julian Kenway as Commercial Director

SPA Future Thinking appoints Julian Kenway as Commercial Director[More]