Connected consumerUnderstanding the path to purchase for the connected consumer

The march of all things digital is creating an increasingly dynamic path to purchase. What was once a linear journey, where a simple call to action was enough to ensure consumer buy-in and purchase; is now a complex web of advertising, communications and special offers, delivered directly to the connected consumer. Today’s shoppers are enticed [More]

CO2-videoCampaign Optimiser 2.0 – The interactive way to evaluate and maximise effectiveness of future multiplatform campaigns

Measuring, evaluating and predicting advertising campaign effectiveness is increasingly complex as media usage fragments. In a multiplatform world, consumers are now bombarded with brand messages across all forms of media; from TV spots and sponsorship, to mobile, social media and online. Here at SPA Future Thinking we help brands identify and understand how different media [More]

promiscuous-shopper-2The Shopper Barometer 2015 – The opportunity to have your say

Earlier this year, we launched the latest Shopper Barometer which examined the current view of the world through the shopper lens, as well as future trends and emerging channels to be aware of. The results, featured in The Promiscuous Shopper, show how shoppers are now actively spreading their purse into a wider mix of stores [More]

media-modern-worldThe Services Benchmarking Study – Identifying KPI’s for the Media Industry

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. Our study also focused on benchmarking the media industry, providing an overview of satisfaction across TV/film subscriptions, mobile, broadband/internet and home telephone. When it comes [More]

FMCG-brand-purchase-trackingBrandBox – Integrating behavioural economics & emotional techniques to track brand performance

In Spring 2014 we launched BrandBox, a new and innovative approach to brand tracking, which includes the adoption of behavioural economics and emotional techniques to help track your brands’ performance in-market. BrandBox helps evaluate and understand brand equity, utilising seven key attributes to assess attitudes and perceptions. In addition we utilise the role of Connectors [More]

show me the moneyThe Services Benchmarking Study – Identifying KPI’s for the Banking Sector

SPA Future Thinking recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. Our study also focused on benchmarking the top banking providers. The good news is that banking providers receive the highest satisfaction rates across [More]