Other News
App will make the Mercedes showroom interactive -
Mercedes-Benz UK has unveiled its first iPad Brochure App – an interactive experience that complements traditional paper brochures with a more engaging way to experience the C-Class Coupé.
A view from the top: Magazine leaders give their take on the ABCs -
The latest figures from the Audit Bureau of Circulations for the last six months of 2011 once again highlight the challenges facing traditional publishers in the digital era. The business – in the UK at least – is not for the faint hearted, but it remains full of opportunities.
Retail sales jump in January - 20th February 2012
Retail sales received an unexpected bump in January, driven by higher than expected demand for furniture and household goods.
Supermarkets launch new in-store alcohol unit labelling - 16th February 2012
The major supermarkets are claiming they have an on-going commitment to selling alcohol responsibly by adopting new displays to help shoppers understand how many units of alcohol are in their drinks.
Kellogg beats Diamond Foods to buy Pringles -
Kellogg purchased Pringles after a similar deal between P&G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods.
Betfair to knock rivals for the first time in campaign - 14th February 2012
The value-led campaign, created in-house, makes use of Betfair’s new strapline, ‘Don’t Settle for Less’, which is being rolled out across TV, print and online.
RB commits £100m to building brands and ‘powermarkets’ - 9th February 2012
Reckitt Benckiser has committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Social brands: Betfair turns to comedy writers for social media -
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Reckitt Benckiser makes first move into social commerce - 8th February 2012
Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the first of series of social commerce trials planned as the FMCG giant looks to increase integration of social media into its sales and marketing strategy.
Honda plots to overhaul customers’ online journeys -
Honda is overhauling its digital presence in a bid to improve customers’ online journeys.
Honda has been stepping up its digital activity in recent years to compete with rivals in the automotive sector
SPA Future Thinking fuels its automotive ambitions - 7th February 2012
Market research agency SPA Future Thinking has made a significant new international appointment to develop and strengthen its senior team.
Heinz Launches ‘Know Grocery. Grow Grocery’ Campaign - 2nd February 2012
Heinz, is announcing the launch of a new initiative ‘Know Grocery. Grow Grocery’ in mid-February that is aimed at helping retailers to maximise profits within the fast growing convenience sector.