home-decor-2014The Shopper Barometer: Home Décor – improve … don’t move!

Shopper behaviour has evolved in recent years as we have seen the economy move through recession and into recovery. Understanding changing behaviours is crucial to the success of your brand. The Shopper Barometer 2014 has examined shopping habits to identify perceptions towards shopping and the high street. The results show how Shoppers are now actively [More]

home-emergencyThe Services Benchmarking Study – Identifying KPI’s for Home Emergency Cover

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort. Our study also focused on benchmarking the home emergency cover providers. The good news is that for this sector when it comes to customer satisfaction, [More]

158755500 brain activity CROPApplying Behavioural Economics to Innovation, NPD and Brand Research

The FMCG industry is seeking fresh and better ways to achieve market success through research. The ‘old ways’ of conducting research are being increasingly criticised for being outdated and not fit-for-purpose. Here at SPA Future Thinking we are witnessing an acceleration of the adoption of behavioural economics & ‘emotional’ techniques to help launch products and [More]

Richard-BartonSPA Future Thinking appoints new Managing Directors

Business intelligence specialist SPA Future Thinking has made a number of structural changes within its senior management team. After 13 years with the company Richard Barton becomes Group Managing Director with overall responsibility for running the company’s three UK offices. In addition SPA Future Thinking has created four new divisional Managing Directors. Steve King and [More]

The road to recoveryThe Road to Recovery

We recently launched the Services Benchmarking Study, designed to help brand owners understand how their organisations rate across a variety of metrics; including overall customer satisfaction, NPS and Customer Effort.[More]

GEITFGEITF – We Still Need To Talk About Research

This year SPA Future Thinking were proud to be the research partner for The Guardian Edinburgh International Television Festival, running a study to understand the subject of commissioning and indie relations. The results of our three surveys were revealed in two lively sessions at the Festival, How To Be A Better Indie and We Still Need [More]