retail-connectorsIdentifying the connected consumer for the retail industry

How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core audience of retail influencers who […][More]

Julian news image2SPA Future Thinking appoints Julian Kenway as Commercial Director

SPA Future Thinking appoints Julian Kenway as Commercial Director[More]

Black Friday SPA Future ThinkingWhich categories will shoppers be deal-hunting in on Black Friday 2014?

So Friday 28th November is ‘Black Friday'; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more.  Is your brand ready to take centre stage? Are your stores ready for the increased footfall it promises to bring? We know online searches intensify on ‘Grey Thursday’ but […][More]

Beer importsResearch understanding – Importing product ideas into the UK drinks market

In the UK we have seen the introduction of numerous interesting and innovative drinks from around the world. One of the more recent and successful innovations has been the introduction of the spirit-beer category where brands including Cuvana, Desperados and Cubanisto have all been launched with relative success. For drinks manufacturers there are a number […][More]

Automotive consumersIdentifying the connected consumer for the automotive industry

How do you understand your automotive brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core audience of influencers who […][More]

Timed-Emotional-Response-Introducing-the-Stroop-effectUnderstanding packaging messaging with Timed Emotional Response

Understanding packaging messaging with Timed Emotional Response [More]