Campaign-Optimiser-TravelHow to evaluate marcomms effectiveness in the travel industry

How to evaluate marcomms effectiveness for sponsorship in the travel industry[More]

driverless-carsAutomotive Trends 2015 – Changing Lanes

Understanding consumer attitudes is essential for the success of any business-to-consumer industry, and the automotive sector is no exception. Few industries devote as much energy, time and investment towards improving brand recognition, enhancing customer loyalty and matching consumers’ tastes as the automotive sector. For organisations trying to sell the latest hatchback, soft-top roadster or environmentally-friendly […][More]

Brand-trackingBrandBox – A unique perspective on brand and comms tracking for the travel industry

Understanding your brand’s equity relies on assessing the opinions and attitudes of your consumers to measure brand strength and engagement, in terms of awareness, association and satisfaction. For the travel industry, whether going away on holiday or on business there is an associated financial and emotional commitment and ensuring your brand resonates with consumers is […][More]

CO2-videoHow to evaluate marcomms effectiveness for automotive sponsorship

Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments. Whether you’re looking to purchase a new car or are a die-hard F1 fan, consumers are bombarded with brand messages and campaigns across all forms of media; from TV advertising and sponsorship, team and circuit sponsorship, to mobile, social […][More]

Monitors-videoThe impact of digital media and the role it plays in children’s lives

In recent years increasing levels of sophistication in technology have transformed the media landscape, as we develop new ways to consume media. Here at Playground we sat down with a range of kids experts, our very own Playground Monitors who provide an external authority on projects across all areas of our work. We wanted to […][More]

taste-setters-connectorsIdentifying the key influencers for your FMCG brand

How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core audience of influencers in the […][More]