taste-setters-connectorsIdentifying the key influencers for your FMCG brand

How do you understand your brand’s performance in terms of consumer awareness, association and equity? Brand tracking plays an essential part in measuring the strength and engagement with your brand and is fundamental to the creation of a strategy to influence consumers and track performance over time. Understanding the core audience of influencers in the […][More]

Research-solutions-2015Driving Brand Success – Research solutions for 2015

The roles of technology and innovation continue to play a pivotal role in the way we develop new approaches and research solutions, to help better understand consumers and drive brand success. With growing economic convergence across the globe, a slowing world economy, rapid advancements in technology and transportation, brands need to innovate to maintain growth […][More]

FT-pharmaFuture Thinking France launches pharmaceutical healthcare division

Future Thinking France, a subsidiary of SPA Future Thinking, has launched a new pharmaceutical healthcare division. Building on a growth of 20% in the past 12 months has enabled the group to diversify its expertise into the pharmaceutical and healthcare sector, with the intention to further expand its blue chip client roster across Europe. The […][More]

Sports SponsorshipSports Sponsorship – A cost effective investment for your brand

Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose […][More]

financial-connectorsThe impact of the FCA’s Treating Customers Fairly (TCF) initiative and how to research it

In July 2006 the Financial Conduct Authority (FCA) published their ‘Treating Customers Fairly’ (TCF) initiative. The impact of these changes is such that financial organisations need to ensure that: Consumers are provided with clear information and kept appropriately informed before, during and after the point of sale (Outcome 3 ) Products and services marketed and […][More]

CO2-videoHow to evaluate marcomms effectiveness for sports sponsorship

Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments. Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. How do you make your sports campaign and message stand out and […][More]