Behavioural economics is the talk of the research town and whilst the desire exists to apply the principles, many a puzzled client has asked me just how we incorporate it within insight projects.
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Game and Gamestation brands survive following acquisition
Claire Tyrrell-Williams presented at the Making Local Food our Future Conference on Tuesday 21st March.
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Kellogg, Reckitt Benckiser, Activia and Nivea are among brands ramping up efforts to drive online sales of their products by hosting mini “shops” on retail comparison site MySupermarket.co.uk.
From the next round of ABC reporting, publishers will be able to show their brand-reach across a multitude of platforms for the first time.
The days of returning clothes that are too big or too small could be at an end, with the launch of a new virtual fitting room.
Tesco is using the technology which allows people to create 3D digital versions of themselves from a photograph uploaded on to its F&F virtual fitting room page.
Müller Dairy is breaking new ground with the launch of the first ever Müller Crunch Corner Limited Edition single pots.
The Limited Edition duo – Cookies & Cream and Toffee Apple – will be available from the first week in March until May 2012.
Dixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its “fully transactional” iPhone app.
Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.