Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Mercedes-Benz UK has unveiled its first iPad Brochure App – an interactive experience that complements traditional paper brochures with a more engaging way to experience the C-Class Coupé.
Honda is overhauling its digital presence in a bid to improve customers’ online journeys.
Honda has been stepping up its digital activity in recent years to compete with rivals in the automotive sector
Market research agency SPA Future Thinking has made a significant new international appointment to develop and strengthen its senior team.
The importance of Service, maintenance and repair (SMR) costs as an influencer in compiling total costs of fleet ownership figures
Out of the top ten brands only the German brands Mercedes, Volkswagen, BMW and Audi and ended 2011 with no decrease in sales.
And some good news for Peugeot’s new 508 which saw sales increase to almost three times those achieved by its predecessor, the 407, in 2010.
Mercedes-Benz’s recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.
Fiat and Chrysler boss Sergio Marchionne said yesterday that despite the increase in sales for some manufacturers towards the end of 2011, a downsize is still needed to save some manufacturers.
Honda has teamed up with retro sweets brand Love Hearts as part of its latest campaign to offer drivers the opportunity to create a bespoke package of service.
Rising demand in China is set to fuel the growth of the global automotive sector during the next five years, with foreign brands currently best-placed to exploit this trend.
Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
According to marketing manager Maria Holmes, Geely will launch as an entry-level, “value-for-money” proposition similar to the strategy used by Korean marques Kia and Hyundai.
Using data to boost your sales – top 10 tips
how can you identify who these lapsed purchasers are, and bring them back around to the stage where they are ready to consider buying your brand again? Data is everything – here are SPA Future Thinking research director Natalie Allen’s top tips on how to acquire it, and how to use it.
Honda’s motorbike division is targeting 14-to 18-year-olds with a pan-European campaign starring rapper Tinchy Stryder. The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda’s 50cc entry level scooter.