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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour - 12th March 2012
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Honda’s motorbike division is targeting 14-to 18-year-olds with a pan-European campaign starring rapper Tinchy Stryder. The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda’s 50cc entry level scooter.
Frozen food company Aunt Bessie’s is to run an ad for its Yorkshire puddings in a special ad break in ‘Emmerdale’ tonight put together by ITV to celebrate ‘Yorkshire Day’.
ITV is to trial micropayments for its TV catch-up player from the start of 2012.
Research from social media agency TBG this morning revealed that an increase in brand spend on Facebook is helping to drive up ad prices. New Media Age has selected five campaigns from the past year that have used Facebook as a core part of brand advertising activity.
Market research consultancy SPA Future Thinking has unveiled a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia campaigns.
Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand as part of its commitment to helping customers eat healthily.
Broadcaster BSkyB has seen revenues grow strongly as services expand and customer numbers continue to grow past the 10m mark.
Comic Relief is tracking engagement and recall of its advertising campaign in the run up to Red Nose Day through market researcher SPA Future Thinking.