Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Absolute Radio is targeting new listeners through key digital outdoor sites across London and in the South-East, as it looks to build awareness around its roster of DJs.
Dixons boss John Browett maintains the electricals retailer has beaten off competition from the supermarkets through its renewed focus on customer service.
Marketing Week is gazing into its crystal ball to predict what will send technological tremors through the marketing world in 2012.
O2, Honda, EMI and Samsung are among the first advertisers to run video ads across Microsoft’s new entertainment hub for the Xbox Live platform.
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio on 3 December in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
Spotify just announced its new app platform. Partnering with the likes of Rolling Stone, Pitchfork, Billboard, Last.fm and The Guardian, the online music service aims to allow users to get more from their tunes.
The IAB is leading a joint industry initiative to increase awareness of advances in mobile ad tracking after research revealed it’s still a concern among campaign planners. The trade body is preparing a white paper with the Mobile Marketing Association (MMA) detailing best practice and highlighting mobile campaign tracking tools available to media planners.
Honda’s motorbike division is targeting 14-to 18-year-olds with a pan-European campaign starring rapper Tinchy Stryder. The online film starring Stryder is being supported by a Facebook game and a tie-up with fashion brand Gas in order to push the Vision 50, Honda’s 50cc entry level scooter.
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings. The broadcaster is looking to develop a customer data strategy to analyse information such as the 3 million e-mail addresses it has collected from people who view ITV’s content online.
Halifax will sponsor programmes of ITV’s catch-up service as part of a marketing campaign aimed at ’time-squeezed’ consumers. The bank will sponsor 10-minute programmes, edited down from their original 30 minutes, and have its branding on the ITV Player’s wallpaper for one month.