Brand-trackingBrandBox – A unique perspective on brand and comms tracking

Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic [More]

Be-ThereUnderstanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour[More]

The vital connection between staff and the bottom line

Staff engagement is essential to growth, especially in times of economic uncertainty. Brands are finding that internal social media and other communication tools can boost employee satisfaction, trust and productivity[More]