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Maximising Sales and Brand Value through New Packaging Research Techniques - 4th May 2012
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Kellogg purchased Pringles after a similar deal between P&G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods.
Reckitt Benckiser (RB) is to sell a new Cillit Bang variant exclusively through Facebook, the first of series of social commerce trials planned as the FMCG giant looks to increase integration of social media into its sales and marketing strategy.
Heinz, is announcing the launch of a new initiative ‘Know Grocery. Grow Grocery’ in mid-February that is aimed at helping retailers to maximise profits within the fast growing convenience sector.
The supermarket price war is continuing unabated in the New Year as Morrisons unveils a host of new promotions targeting shoppers who have over-stretched their budgets over Christmas and usually have no money left at the end of the month.
Premier Foods is emphasising its core brands by launching a £10m TV campaign in February, marking the first piece of significant advertising undertaken by the architect of Cadbury’s “gorilla” ads.
Innocent is to join its majority stakeholder Coca-Cola by becoming an official sponsor of the London 2012 Olympic and Paralympic Games.
This season, Nestlé Confectionery is launching a new range of confectionary for the convenience market in a bid to make the most of the incremental sales and profit opportunity Spring has to offer.
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Aunt Bessie’s is launching a range of cheesecakes to add to its range of desserts. The new baked cheesecakes have been developed in three flavours, Vanilla, Chocolate and Blueberry. The desserts have been made with cheese sourced locally from Yorkshire and are free from artificial colours and preservatives. View the source
Frozen food company Aunt Bessie’s is to run an ad for its Yorkshire puddings in a special ad break in ‘Emmerdale’ tonight put together by ITV to celebrate ‘Yorkshire Day’.