Behavioural economics is the talk of the research town and whilst the desire exists to apply the principles, many a puzzled client has asked me just how we incorporate it within insight projects.
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Claire Tyrrell-Williams presented at the Making Local Food our Future Conference on Tuesday 21st March.
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
The major supermarkets are claiming they have an on-going commitment to selling alcohol responsibly by adopting new displays to help shoppers understand how many units of alcohol are in their drinks.
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma.
Price-savvy customers are increasingly sceptical of ‘low price’ messages in stores:
The start of any new year brings about new opportunities, new ways of thinking, new ways to understand and influence consumer behaviour.
The supermarket price war is continuing unabated in the New Year as Morrisons unveils a host of new promotions targeting shoppers who have over-stretched their budgets over Christmas and usually have no money left at the end of the month.
Heineken is ramping up its social media activity for its Bulmers and Jacques fruit cider brands, to capitalise on the conversations taking place around them in the digital space.
Starbucks customers apparently are finding buying via mobile as addictive as the company’s coffee.
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks transactions is now executed via mobile.
Innocent is to join its majority stakeholder Coca-Cola by becoming an official sponsor of the London 2012 Olympic and Paralympic Games.