Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
A unique, 28 country, public opinion survey, represented in the UK by SPA Future Thinking, illustrates deep unhappiness with healthcare systems and their management, despite broad satisfaction with personal health, and a particular regard for the performance of the Family GP.
Unilever is readying a major campaign to promote the UK arrival of a Lynx-branded haircare range, including shampoo and styling products. The drive will break in April and continue Lynx’s strategy of targeting younger men.
Tesco has launched beauty salons within three of its stores and is planning to roll the format out across 70 shops. The move is part of Britain’s biggest supermarket’s assault on the £14bn UK beauty market.
Procter & Gamble has launched a free monthly digital magazine to drive up its online offering.
Market research agency SPA Future Thinking has appointed Judith Henderson as research director to spearhead its health and beauty division.