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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour - 12th March 2012
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
From the next round of ABC reporting, publishers will be able to show their brand-reach across a multitude of platforms for the first time.
Eurostar is launching a “live” advertising platform in a move to integrate social media and consumers’ conversations into its mainstream advertising.
TalkSport recorded its highest ever quarter four weekly audience during the final three months of 2011, while Bauer Media’s Kiss increased its weekly audience to 4.18 million.
ITV has signed a deal to add archive programmes and seven-day catch-up to BSkyB’s on-demand Sky Anytime+ service as part of the pay TV strategy ITV chief Adam Crozier’s included in his five-year transformation plan.
TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters’ marketing body, Thinkbox.
How do you measure the results from your ad campaigns? What data gets your head of marketing or CEO excited? There is a plethora of measurement tools out there, which all play their part in analysing the results and go some way to indicating whether we are doing the right thing with our online marketing.
Xbox is investing in a product placement that involves its voice and motion-sensitive controller Kinect being featured as part of the content for the first time.
Through the tie-up with Sky1 HD’s sports panel show ‘A League of heir Own’, Xbox became the first brand to strike a product-placement deal with a BSkyB-owned channel.
O2, Honda, EMI and Samsung are among the first advertisers to run video ads across Microsoft’s new entertainment hub for the Xbox Live platform.
Channel 4 and Endemol have kicked started their latest interactive, dual-screen gameshow, following the success of The Million Pound Drop Live.
The multiplatform elements of the show, called The Bank Job and hosted by presenter George Lamb, centre on two separate games. The only way to apply to be a contestant on the show is by playing the first online game, which soft launched on Friday, a month ahead of the show’s linear transmission in January.
Dixons Retail is launching a multimillion-pound campaign featuring Star Wars character Darth Vader in an attempt to change perceptions of its customer service. The retailer’s core tenets are ‘value, range and service’ and it recently changed the way it rewards staff in an effort to improve service.
ITV is increasing its focus on data insight in a bid to enhance its online and on-demand offerings. The broadcaster is looking to develop a customer data strategy to analyse information such as the 3 million e-mail addresses it has collected from people who view ITV’s content online.
Halifax will sponsor programmes of ITV’s catch-up service as part of a marketing campaign aimed at ’time-squeezed’ consumers. The bank will sponsor 10-minute programmes, edited down from their original 30 minutes, and have its branding on the ITV Player’s wallpaper for one month.