Latest NewsNPD
Maximising Sales and Brand Value through New Packaging Research Techniques - 4th May 2012
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Packaging in the Alcoholic Drinks sector is increasingly becoming a key differentiator, brand enhancer and sales driver.
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
McDonald’s UK could include fresh fruit in all Happy Meals as standard, following moves in the US to make the children’s meal healthier.
Indulgence has been making the news with the launch of a number of new product launches over the past few weeks as chocolate NPD has gone bite size. Nestlé has launched Kit Kat Pop Choc, bite-sized pieces of wafer coated chocolate to compete in the rapidly expanding sharing bag category. Pop Choc’s will retail at [...]
Market research agency SPA Future Thinking has launched Apollonius, a new versatile sales forecasting model which provides flexible, intelligent, validated forecasting with a rich range of diagnostic outputs and scenario modelling for sales optimisation.