Brand-trackingBrandBox – A unique perspective on brand and comms tracking

Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic [More]

Be-ThereUnderstanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour[More]

TfL launches ‘Get Ahead Of The Games’ ads

The UK Government, Mayor of London, London 2012 and the UK's transport networks today joined forces to launch a major new national campaign to encourage the travelling public to 'Get Ahead of the Games'.[More]

Public investment in education to decline to 1950s levels

The 40 per cent reduction in public spending on universities over the next four years will help contribute to the biggest fall in education spending over such a period since the 1950s, a respected policy institute has estimated.[More]

Ask the right questions

David Onions, of Worcestershire County Council, explains how market research helped the authority to better gauge residents' views and maximise resource use [More]

Collaborative marketing could save local councils “millions”

Local authorities across the country could save “millions of pounds” on their marketing campaigns following the creation of an online marketplace that allows councils to share design and artwork. View the source[More]