Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour
[More]The UK Government, Mayor of London, London 2012 and the UK's transport networks today joined forces to launch a major new national campaign to encourage the travelling public to 'Get Ahead of the Games'.
[More]The 40 per cent reduction in public spending on universities over the next four years will help contribute to the biggest fall in education spending over such a period since the 1950s, a respected policy institute has estimated.
[More]David Onions, of Worcestershire County Council, explains how market research helped the authority to better gauge residents' views and maximise resource use
[More]Local authorities across the country could save “millions of pounds” on their marketing campaigns following the creation of an online marketplace that allows councils to share design and artwork. View the source
[More]Serco has been selected to provide refuse and recycling collection services to Wandsworth council in an eight-year deal worth £5.5m annually
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Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour