Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Technology is helping bricks-and-mortar retailers get better at understanding shopper behaviour – just like their digital counterparts. Tim Phillips enters the world of advanced shopper research.
These are not happy times for retailers. In the UK around 20 shops close every day and one in seven shops in town centres is vacant. So for retailers the need to know what shoppers are thinking – and more importantly what they are doing – has never been more pressing.
Highlighting the importance of integrated bricks and clicks operations
Price-savvy customers are increasingly sceptical of ‘low price’ messages in stores:
Whether its Greece selling its islands or Austria auctioning its mountains, it is clear that further austerity measures are going to be impacting the European consumer.
Retailers must transform themselves into entertainment destinations online using social media to attract and engage consumer, according to a new report from retail analyst Verdict.
Spanish young fashion chain Mango has changed its logo as part of a process to revise the company’s image with the aim of appealing to a more mature female customer.
In a week where super-injunctions have been seriously challenged, we can see the real impact of social networking websites; the momentum they can generate at pace and the power and influence that they can wield. As Mr. Giggs, one of the very successful Manchester United ‘products’ has discovered, concealing the potential truth hasn’t been the answer to a fundamental flaw.
UK consumers have spent a massive £300bn shopping online in the 11 years the IMRG Capgemini e-Retail Sales Index has been running.
Nectar is launching an online fashion platform that will allow cardholders to shop and earn reward points with its retail partners in one place.
Tesco has reported trading profit up 7.8% to £3.7bn with strong growth in Asia, but the grocer said it needs to “do better” in the UK.