Black Friday SPA Future ThinkingWhich categories will shoppers be deal-hunting in on Black Friday 2014?

So Friday 28th November is ‘Black Friday'; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more.  Is your brand ready to take centre stage? Are your stores ready for the increased footfall it promises to bring? We know online searches intensify on ‘Grey Thursday’ but […][More]

Connected consumerUnderstanding the path to purchase for the connected consumer

The march of all things digital is creating an increasingly dynamic path to purchase. What was once a linear journey, where a simple call to action was enough to ensure consumer buy-in and purchase; is now a complex web of advertising, communications and special offers, delivered directly to the connected consumer. Today’s shoppers are enticed […][More]

Meet our FamiliesMeet Our Families – a real insight into family life

Playground is our specialist kids research brand that really gets you closer to kids’ thinking. At Playground, we are fascinated by family dynamics and how children’s lives change as they grow older. We have set up a programme of longitudinal research following “Our Families”. These are 5 families from across the UK who we’ve chosen […][More]

Brand-trackingBrandBox – A unique perspective on brand and comms tracking

Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic […][More]

Be-There Mobile EthnographyMobile ethnography – bridging the gap between actual and reported behaviour

Mobile ethnography - bridging the gap between actual and reported behaviour. Fully understanding interaction with and reactions to new health and personal care products and packaging is a fundamental part of product testing within NPD.[More]

86517071 Man relaxing Listening to RadioHow a summer of sport will create a new dynamic in broadcasting

London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.[More]