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Game and Gamestation brands survive following acquisition - 2nd April 2012
Game and Gamestation brands survive following acquisition
Game and Gamestation brands survive following acquisition
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters’ marketing body, Thinkbox.
8 Big Trends That Shaped the Mobile Phone Industry in 2011.
From the anticipated arrival of the iPhone 5 that never came to swiping phones in stores to make a purchase, 2011 was an exciting year for mobile phones.
Xbox is investing in a product placement that involves its voice and motion-sensitive controller Kinect being featured as part of the content for the first time.
Through the tie-up with Sky1 HD’s sports panel show ‘A League of heir Own’, Xbox became the first brand to strike a product-placement deal with a BSkyB-owned channel.
Starbucks customers apparently are finding buying via mobile as addictive as the company’s coffee.
Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks transactions is now executed via mobile.
Everything Everywhere is to bolster its presence as a consumer-facing brand with a dedicated ecommerce site, following a major internal review at the T-Mobile and Orange-owner.
Spotify just announced its new app platform. Partnering with the likes of Rolling Stone, Pitchfork, Billboard, Last.fm and The Guardian, the online music service aims to allow users to get more from their tunes.
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens.
The scheme lets shoppers see a 3D image of a product on screen, such as a TV set, by holding up a Tesco Direct catalogue or product key, to a web camera.
The IAB is leading a joint industry initiative to increase awareness of advances in mobile ad tracking after research revealed it’s still a concern among campaign planners. The trade body is preparing a white paper with the Mobile Marketing Association (MMA) detailing best practice and highlighting mobile campaign tracking tools available to media planners.
The world’s most successful entrepreneurs play hard, but they work even harder. That much was made clear after the dust settled on f.ounders, an event that has quickly become one of technology’s premiere conferences.