Brand-trackingBrandBox – A unique perspective on brand and comms tracking

Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic [More]

Be-There Mobile EthnographyMobile ethnography – bridging the gap between actual and reported behaviour

Mobile ethnography - bridging the gap between actual and reported behaviour. Fully understanding interaction with and reactions to new health and personal care products and packaging is a fundamental part of product testing within NPD.[More]

86517071 Man relaxing Listening to RadioHow a summer of sport will create a new dynamic in broadcasting

London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.[More]

gameGame and Gamestation brands survive following acquisition

Game and Gamestation brands survive following acquisition[More]

Be-ThereUnderstanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour

Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour[More]

Linear TV viewing maintains high in 2011

TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.[More]