Mobile ethnography - bridging the gap between actual and reported behaviour. Fully understanding interaction with and reactions to new health and personal care products and packaging is a fundamental part of product testing within NPD.
[More]London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.
[More]Game and Gamestation brands survive following acquisition
[More]Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour
[More]TV viewing in 2011 maintained levels set the previous year, but is expected to plateau over the coming 12 months, according to a report by the UK commercial broadcasters' marketing body, Thinkbox.
[More]8 Big Trends That Shaped the Mobile Phone Industry in 2011.
From the anticipated arrival of the iPhone 5 that never came to swiping phones in stores to make a purchase, 2011 was an exciting year for mobile phones.
[More]
Mobile ethnography – bridging the gap between actual and reported behaviour
How a summer of sport will create a new dynamic in broadcasting
Game and Gamestation brands survive following acquisition
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour