So Friday 28th November is ‘Black Friday'; the day when retailers hold huge sales on stock from across their ranges of fashion, technology, toys, TV and more. Is your brand ready to take centre stage? Are your stores ready for the increased footfall it promises to bring? We know online searches intensify on ‘Grey Thursday’ but […][More]
Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic […][More]
London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.[More]
Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour[More]
Everything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.[More]
8 Big Trends That Shaped the Mobile Phone Industry in 2011.
From the anticipated arrival of the iPhone 5 that never came to swiping phones in stores to make a purchase, 2011 was an exciting year for mobile phones.[More]