Here at SPA Future Thinking we recently launched BrandBox a new and innovative approach to brand tracking. It’s designed to understand brand equity and is a transparent, flexible and robust tool that allows clients to customise the solution to best fit their needs. Crucially it identifies the key drivers of brand equity providing clear strategic [More]
London 2012 Olympics: A new dimension in broadcasting & sponsorship. 64 years have passed since the UK last hosted the Olympic Games. The 1948 Olympic Games was the first post war Olympics acting as a symbol of world unity, representing optimism and hope for the new world. It will also always be remembered as the first Olympics to be shown on television.[More]
Understanding consumers lives: Mobile ethnography - bridging the gap between actual and reported behaviour[More]
Everything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.[More]
8 Big Trends That Shaped the Mobile Phone Industry in 2011.
From the anticipated arrival of the iPhone 5 that never came to swiping phones in stores to make a purchase, 2011 was an exciting year for mobile phones.[More]
HTC and Samsung have unveiled their latest device ranges ahead of the potentially lucrative Christmas shopping season and the launch of the first Windows-based Nokia smartphone.[More]