Other News
Identifying the ‘Taste Setters’ - 12th March 2012
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour -
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Ultimo to enter FMCG arena with beauty line - 1st December 2011
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.
MJM International, which owns the brand, is developing beauty products that include face cream and fake tan. The range is set to arrive in stores around March next year.
Feel good drinks range gets a festive makeover - 24th November 2011
This Christmas, The Feel Good Drinks Company’s range of juice drinks in 750ml bottles and 275ml four packs will be given a seasonal make over.
The limited edition festive packs have been designed by the Youth Creative Network and French illustrator Yann Le Bec.
Innocent eyes festivals return for London 2012 Olympics - 22nd November 2011
Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and Veg Pots-maker Innocent Drinks, kicking off with the revival of the brand’s summer festival.
Innocent first ran Fruitstock, a branded music festival, in 2003 in London’s Regent’s Park. It replaced that event with the Innocent Village Fête in 2007 and 2008, which featured farmers’ markets and sheep herding.
SPA Future Thinking presenting at the Own Label Show - 21st November 2011
SPA Future Thinking will be presenting at this week’s Own Label Show which is being held at Hotel IBIS, Earls Court, London on Wednesday 23rd and Thursday 24th November 2011.
QR Codes. Here to stay? - 11th November 2011
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?
Research shows young consumers kept awake by energy drinks - 26th October 2011
They are born into a world of fast communication and instant gratification – but it looks like they need a little extra help to get through their frenzied days.
Premier Foods shifts focus of ‘Great Little Ideas’ campaign - 25th October 2011
Premier Foods is overhauling its ‘Great Little Ideas’ marketing campaign to increase support for its eight ‘power’ brands, ahead of a planned divestment programme.
HP sauce launches movember bottles for charity month - 24th October 2011
HP Sauce has teamed up with Movember to launch one million limited edition labelled bottles to raise awareness of the annual charity event for men’s health.
The famous Houses of Parliament image has been removed for the first time in HP history, and is replaced with a British gent wearing a bowler hat, complete with a handlebar moustache, or ‘Mo’.
Radox in first brand extension under Unilever ownership -
Unilever UK is launching a new line for its recently acquired home and personal care brand, Radox, backed by a £2m marketing spend.
Complementary Views - 21st October 2011
There is a role for both qualitative and quantitative evaluation of packaging design, just as we should always consult the consumer and the shopper, as the same person will have different perspectives in these two distinct guises.