Other News
Local People, Local Food - 16th April 2012
Local People, Local Food – What can you do for your customers and what can they do for you?
Making Local Food Work - 23rd March 2012
Claire Tyrrell-Williams presented at the Making Local Food our Future Conference on Tuesday 21st March.
Identifying the ‘Taste Setters’ - 12th March 2012
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour -
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
Müller launches two Crunch Corner Limited Editions - 29th February 2012
Müller Dairy is breaking new ground with the launch of the first ever Müller Crunch Corner Limited Edition single pots.
The Limited Edition duo – Cookies & Cream and Toffee Apple – will be available from the first week in March until May 2012.
McDonald’s trials concept restaurants with enhanced children’s facilities - 26th January 2012
The concept restaurant is based in Milton Keynes and showcases a new style of layout ,with features including the use of iPads, digitally projected games, children’s play areas, and a mini climbing wall.
TCD Foods launches sauces in new 220ml bottle format -
Award winning chilli brand Trees Can’t Dance has signaled its intention to become a nationally recognised brand in 2012.
With it’s first cook book – “The Red Hot Chilli Cookbook” published at the beginning of February, the company has big plans for 2012 with consumer advertising and media campaigns planned plus a foodservice launch.
Premier Foods launches new Mr Kipling themed cakes - 24th January 2012
Premier Foods is building on the success of its Mr Kipling Inspirations range, and is launching a selection of British Sweet Shop themed cakes.
2012 will also see continued investment above the line for the Mr Kipling brand throughout the year, with the launch of a new campaign kicking off with a 40” brand led TV commercial in February.
Bacardi celebrates 150th anniversary with year-long experiential drive - 19th January 2012
Bacardi will host a series of parties around the world throughout this year to celebrate its 150th anniversary.
The spirits company will kick off its experiential push in Germany at the end of the month (28 January), before hosting additional parties across the US, Latin America and Europe from February.
Innovation in research: Eight innovative solutions for 2012 - 11th January 2012
The start of any new year brings about new opportunities, new ways of thinking, new ways to understand and influence consumer behaviour.
Feel good drinks range gets a festive makeover - 24th November 2011
This Christmas, The Feel Good Drinks Company’s range of juice drinks in 750ml bottles and 275ml four packs will be given a seasonal make over.
The limited edition festive packs have been designed by the Youth Creative Network and French illustrator Yann Le Bec.
Innocent eyes festivals return for London 2012 Olympics - 22nd November 2011
Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and Veg Pots-maker Innocent Drinks, kicking off with the revival of the brand’s summer festival.
Innocent first ran Fruitstock, a branded music festival, in 2003 in London’s Regent’s Park. It replaced that event with the Innocent Village Fête in 2007 and 2008, which featured farmers’ markets and sheep herding.