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SPA Future Thinking Sponsor IAB Europe’s Interact Congress - 10th May 2012
Join us this month at IAB Europe’s Interact Congress in Barcelona to celebrate the contribution research plays in enabling successful digital marketing
Join us this month at IAB Europe’s Interact Congress in Barcelona to celebrate the contribution research plays in enabling successful digital marketing
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
The latest figures from the Audit Bureau of Circulations for the last six months of 2011 once again highlight the challenges facing traditional publishers in the digital era. The business – in the UK at least – is not for the faint hearted, but it remains full of opportunities.
With 2012 finally upon us, Media Week polled selected members of the industry to find out what their predictions are for the year, and found that a cautious optimism still remains in media.
UK advertising spend will grow at a slower rate in 2012 than previously forecast, according to a report, as concern over the impact of the Eurozone crisis on consumer confidence offsets some of the uplift the Olympics and European Championships will provide.
The Government has announced the 20 towns and cities, including Leeds, London, Grimsby and Birmingham, that could get their own local TV station in 2013.
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio on 3 December in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
Netmums is expanding its portfolio of sites with the launch of Netmums Woman, a website with broader women-focused content.
A poll of 3,000 Netmums members revealed 37% felt brands only talked to them as mums and not women, which Netmums co-founder Siobhan Freegard said represents an opportunity for advertisers.
Spotify just announced its new app platform. Partnering with the likes of Rolling Stone, Pitchfork, Billboard, Last.fm and The Guardian, the online music service aims to allow users to get more from their tunes.
Look what Nokia has done with this mobile gadget — Nokia calls it a “kinetic device,” a prototype with a flexible display the company showed at Nokia World 2011 in London.
SPA Future Thinking has acquired full-service market research consultancy Essential Research for an undisclosed sum. Essential is a specialist in the media, communications, technology and entertainment sectors with a client portfolio that includes the BBC, Microsoft and O2. It offers a range of qualitative, quantitative and hybrid research methodologies to its clients. The consultancy retains [...]