Other News
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour - 12th March 2012
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
NPD and refurbs boost McDonald’s sales - 24th October 2011
McDonald’s new product launches and the continued refurbishment of its restaurants led to a 5% uplift in European sales for the third quarter.
Packaging gets emotional! - 15th September 2011
Neuroscience meets simulated shopping and sales forecasting
Targeting a female audience - 9th September 2011
Recent weeks have seen the launch of a number of new drinks products with a female focus. Tailoring and targeting products towards a specific audience has the potential to strengthen and add value to a brand.
Innocent plugs 5-a-day with healthy takeaway - 2nd September 2011
Innocent is set to embark on a two-week experiential campaign, touring England in a “Hungry Grassy Van” (HGV) to encourage people to eat five portions of fruit and vegetables a day.
New Carling Chrome lager enters the off-trade -
Molson Coors’ new addition to the Carling family, Carling Chrome, is available in the off-trade from this week. Announced in July, the latest innovation is a crisp lager, precision brewed for a refined taste at 4.8% ABV.
Heinz launches limited edition label -
Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.
Chicken Tonight and RAGU to undergo re-design - 12th August 2011
Unilever has given its Chicken Tonight and Ragu ranges over to Symington’s after almost a year of putting the “unfashionable sauce brands” up for sale.
Red Bull rolls out new PET bottle - 10th August 2011
Red Bull, the energy drink, has announced the full roll out of a new PET bottle across the trade into the wholesale channel. The 330ml PET bottle, which is being supported by a heavyweight outdoor media campaign during September, aims to help grow the Sports & Energy category.
Muller Dairy launches new chilled flavoured milk range - 5th August 2011
Müller Dairy, a brand leader in the Chilled Yogurt and Pot Desserts category, is bringing the Müller brand name to the £99 million chilled flavoured milk drinks category with the summer launch of a trio of Müller Milk lines.
Nestle launches new rice pudding range -
Nestlé Carnation are launching a new range of rice puddings, claiming to “taste just like homemade”, the new range can be prepared in just 10 minutes. Traditional rice pudding is currently one of the UK’s top ten desserts, and Nestlé hopes that its new range will appeal to long term fans of the dessert as [...]
The Secret to Building Successful Winning Concepts - 3rd August 2011
In recent weeks a number of leading brands have launched new propositions taking their brands into new areas of innovation. Identifying and developing concepts which lead to in-market success is never easy but there are methods available which can help provide the answers.