Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
SPA Future Thinking’s Director of People, Sheena McLullich, looks at HR, Personnel, Human Capital, etc and asks what should it be called?
How do you measure the results from your ad campaigns? What data gets your head of marketing or CEO excited? There is a plethora of measurement tools out there, which all play their part in analysing the results and go some way to indicating whether we are doing the right thing with our online marketing.
Grooming becoming the norm for fellas, but overtly “female” brands rejected, new research finds
In recent weeks a number of leading brands have launched new propositions taking their brands into new areas of innovation. Identifying and developing concepts which lead to in-market success is never easy but there are methods available which can help provide the answers.
In a week where super-injunctions have been seriously challenged, we can see the real impact of social networking websites; the momentum they can generate at pace and the power and influence that they can wield. As Mr. Giggs, one of the very successful Manchester United ‘products’ has discovered, concealing the potential truth hasn’t been the answer to a fundamental flaw.
Packaging is becoming the most important and at the same time the most beleaguered part of NPD.
Indulgence has been making the news with the launch of a number of new product launches over the past few weeks as chocolate NPD has gone bite size. Nestlé has launched Kit Kat Pop Choc, bite-sized pieces of wafer coated chocolate to compete in the rapidly expanding sharing bag category. Pop Choc’s will retail at [...]
Television viewers are happy to see branded products featured in programmes – as long as the programme comes first, according to new research out today.