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Game and Gamestation brands survive following acquisition - 2nd April 2012
Game and Gamestation brands survive following acquisition
Game and Gamestation brands survive following acquisition
Understanding consumers lives: Mobile ethnography – bridging the gap between actual and reported behaviour
The days of returning clothes that are too big or too small could be at an end, with the launch of a new virtual fitting room.
Tesco is using the technology which allows people to create 3D digital versions of themselves from a photograph uploaded on to its F&F virtual fitting room page.
Dixons is preparing to launch an on-demand film streaming service under its Knowhow service brand.
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its “fully transactional” iPhone app.
The concept restaurant is based in Milton Keynes and showcases a new style of layout ,with features including the use of iPads, digitally projected games, children’s play areas, and a mini climbing wall.
Mary Portas has set out 28 recommendations to revive the UK high street, but admits that not all town centres can be saved.
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.
MJM International, which owns the brand, is developing beauty products that include face cream and fake tan. The range is set to arrive in stores around March next year.
Procter & Gamble has named the 11 British Olympic athletes that will act as ambassadors for brands such as Gillette and Pampers in the run up to the London 2012 Olympic Games.
Victoria Pendleton, Mark Cavendish, Jessica Ennis, Sir Chris Hoy and Paula Radcliffe will be among those representing a P&G brand.
Tesco is to introduce further price cuts in the run up to Christmas, one of a raft of marketing measures to be launched across its food, clothing and electricals divisions to entice cash-strapped shoppers to spend this Christmas.
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens.
The scheme lets shoppers see a 3D image of a product on screen, such as a TV set, by holding up a Tesco Direct catalogue or product key, to a web camera.
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?
New Look’s group marketing director Joe Irons has left the company to join Monsoon Accessorize as ecommerce and multi-channel director. View the source