Understand the relative effects of different platforms on awareness and efficacy of multimedia campaigns.
Multimedia plays an increasingly important role in forming and evolving brand opinion and its identity. Campaign Optimiser 2.0 enables you to fully understand the relationship between the different elements of a multiplatform campaign on your brand.
Campaign Optimiser 2.0 will measure all key platforms and their relative impact including, broadcast, radio, out-of-home, print, mobile and online.
Using regression analysis and Shapley values it shows the contribution each platform makes to overall campaign awareness, as well as the impact each platform has on key metrics such as brand awareness, warmth and purchase intent.
- Ability to quantify the effect of each element of the campaign
- Measure which elements of the campaign mix are over or under-indexing comparative to spend per platform