FMCG

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We believe that a holistic approach to researching FMCG brands provides more  success for our clients. Our expertise in innovation, renovation, brand & comms and shopper research enables you to fully understand your consumers and shoppers at every point in the planning, ideation, development, launch and post-launch tracking cycle.

We constantly strive to adopt the very latest thinking, methodologies and technology to help successfully launch products and track brands’ performance in-market. In particular, we are leading the way in the adoption of behavioural economics and emotional techniques. In particular:

  • We evaluate propositions in a competitive context to simulate real life decision making.Applying Behavioural Economics to Online Research
  • We apply “system 1” subconscious approaches to identify what consumers really believe.
  • We utilise implicit comparative techniques to avoid spurious reactions to price.
  • We evaluate products in actual consumption occasions.
  • We model sales to maximise the opportunity for brand, category and retailer growth.
  • We use 3D CGI online technology to simulate packaging stand-out, design and functionality.
  • We improve brand equity by understanding who the brand connectors are and what the emotional drivers are.

Recent examples of our work include:

  • Supported the launch of a new drink into the fast growing breakfast on-the-go category, using a combination of implicit and traditional research methods.
  • Consulted as a ‘one-stop-shop’ for ideation, concept evaluation, packaging, product benchmarking and full mix sales forecasting for the brand stretch of a leading soft drinks brand.
  • Evaluated innovative laundry products in developing markets, using hybrid online-f2f research approaches and new technologies.
  • Developed a strategic pricing market model for a leading global household brand, using volumetric choice based modelling and implicit price techniques.
  • Used mobile ethnographic technology to understand consumers’ and shoppers’ behaviour in the long alcoholic drinks category.   
  • Repositioned the parent brand of a leading lager followed by extending the brand into flavoured beers and cider.
  • Enabled pan-European Food brands to retain market leadership via a Best-in-Class product tracking programme.
  • Identified the most motivating beverage can functional benefits by using 3D CGI movies. 

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