Be-There™ is our innovative mobile ethnography tool enabling us to capture rich moment-of-truth experiences directly as they happen.
A mobile qualitative approach, which allows us to get closer to consumer behaviour, participants download the Be-There™ app to their mobile phone and complete a series of tasks, recording their actions, thoughts and motivations.
Multimedia content is created using video, photo, text and audio-notes all of which are mapped by GPS to the exact location they were recorded. A purpose-built online platform gives immediate access to content, allowing behaviour to be probed ‘live’. It also includes sophisticated analysis tools to generate powerful insights from large volumes of data.
- Powerful standalone methodology that removes any researcher bias
- Un-intrusive approach that allows cost effective observation of behaviour
- Deliverables include an engaging multimedia visual landscape of your consumers world