10 tips for the successful development and execution of Voice of the Customer Programmes
Voice of the Customer Programmes have the ultimate goal of ensuring the delivery of a great customer experience; to maximise customer loyalty and consequently to improve business performance.
They are widely used by many organisations in many customer centric industries and are designed, implemented and executed to help these companies understand their customers’ needs, attitudes and experiences and to drive immediate action on customer feedback.
Building a comprehensive Voice of the Customer Programme has many interconnected elements. Within this document we have outlined the 10 best practices for developing, implementing and running Voice of the Customer Programmes which will define the future success of your programme.
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