Absolute Radio is targeting new listeners through key digital outdoor sites across London and in the South-East, as it looks to build awareness around its roster of DJs.
The digital outdoor ads, which launch on February 13, introduce the tagline “Positioning for your curiosity’ and will use live RSS feeds to indicate to listeners the artist that is currently playing on Absolute Radio.
Clare Baker, Absolute Radio’s marketing director says the digital outdoor promotions are to specially targeting roadside and in-car audience, “by tempting them to trial the station immediately.”