Richard Hepburn to present at Trends 2012 Conference


Richard Hepburn, Managing Director at SPA Future Thinking is to present at Trends 2012 Conference on Friday 20th July as part of the University of Edinburgh Business School’s Alumni Weekend.

Alongside William Nelson, Director, Nelson Research & Associate at SPA Future Thinking they will be re-assessing UK social trends, taking a big picture look at the trend-spotters toolkit, and how the 21st century is taking shape. In so many respects, the direction of change is simply not what forecasters expected it to be a decade ago – with recession only one of a number of ‘game-changing’ dynamics.

Attendees will get an overview of the contemporary direction of change in incomes, housing, education, gender, leisure, and more, and will come away with a sharper sense of the true dynamics of social change in the UK today, and of the key questions to ask about the 2010’s. They will also bring these issues right down to ‘street level’ with a look at results from a specially activated piece of primary research for the conference.

For more information go to or please contact Richard Hepburn on +44(0) 1494 688 400 or email him at: