SPA Future Thinking to create French joint venture with Groupe Acticall


SPA Future Thinking is in final negotiations to expand its French operation, with a joint venture alongside French company Groupe Acticall.

The joint venture will be launched under the brand Future Thinking France and will be headed up by Stéphane Marder, previously managing director of LH2, a top ten independent market research agency in France.

The new venture will see the SPA Future Thinking team in France combine with an existing unit within Groupe Acticall specialising in market research studies, together working from an HQ site in central Paris. The team will build on the research innovation strengths and established product base of SPA Future Thinking, bringing these together with the CRM, technology and social media strengths of Groupe Acticall.

Groupe Acticall specialises in providing consultancy management and efficiency solutions for CRM requirements and has 12 sites across France and North Africa, over 6000 employees and a turnover of over €185m.

Jon Priest, CEO at SPA Future Thinking, said: “We are extremely excited to be finalising an agreement alongside Groupe Acticall to launch Future Thinking France. Acticall is one of the leading CRM providers in France bringing strong and continuing client relationships with some of the biggest names in French business.  We have had a team in Paris since September 2010, working with a number of FMCG clients and we believe that the combination of Stéphane’s leadership and Groupe Acticall’s established presence, best positions us to grow in the French market.

For more information contact: John Whittaker, SPA Future Thinking: 01865 336 400,