Tesco adds Christmas Price Drop to festive marketing activity

Tesco is to introduce further price cuts in the run up to Christmas, one of a raft of marketing measures to be launched across its food, clothing and electricals divisions to entice cash-strapped shoppers to spend this Christmas.

It comes eight weeks after the launch of its original Price Drop campaign, which Tesco claims has helped 90% of its customers save money at the till.

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