Tesco unveils 3D virtual fitting room

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The days of returning clothes that are too big or too small could be at an end, with the launch of a new virtual fitting room.

Tesco is using the technology which allows people to create 3D digital versions of themselves from a photograph uploaded on to its F&F virtual fitting room page.

The six to eight-week trial, on its Facebook page clothingattesco, could spell an end to the days of queuing for fitting rooms, as well as having to return clothes that do not fit because people do not want to try them on or cannot decide if they are too long, too short, too big or too loose.

Tesco today said it is the first retailer to use the technology, and has teamed up with London-based digital start-up agency Metail, which developed and patented the 3D fitting room technology.

To use the free service, people can upload two photos, or enter their body measurements and a photo of their face, and the F&F fitting room will create a virtual body then suggest sizes based on the details.

People can even try various hairstyles and can also share their favourite outfits with selected friends on Facebook for feedback.

Emily Shamma, director of Tesco Clothing Online, said: “Although there has been talk about ‘virtual fitting rooms’ before, until now the technology has not been able to combine styling, accurate fit and size based on people’s specific measurements.

“Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F&F fitting room creates your very own virtual body to look exactly like you and then suggests sizes based on the details submitted.”

Tesco said customers will be able to choose from a selection of 50 new season items, and a further 10 garments will be added each week during the trial.

If people like what they try on, they can add it to their basket and buy it on the Tesco clothing website.

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