The importance of claims validation and your brand


Making claims about your product provides a strategic route to driving brand value and sales.

Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty.

Acceptance of any claim is largely determined by personal beliefs relating to the claim as well as by the perceived fit between the product and the benefit. Key to success are:

  • Determining the claims which are most motivating
  • Establishing credibility of the claims and their appropriateness to the product
  • Identifying the differentiation they provide within the category
  • Understanding their appeal across different consumer target groups

At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.

For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.