Automotive

Working through challenging times it is important to be able to rely on the experience of a company like SPA Future Thinking in the provision of customer information.

Understanding consumer needs is imperative to increasing market share in an industry that faces economic and environmental challenges.

We work across a wide range of areas including dealer workshops and satisfaction studies, lost sales analysis, customer contact centre research, stakeholder engagement studies and steering groups.

Recent studies include:

• A large scale customer satisfaction tracker study for Mercedes-Benz UK passenger cars supporting their dealer sales and service network across their entire brand portfolio.
• Based on a CATI interviewing platform we manage Peugeot’s customer research programme which covers their entire UK sales and service network.
• We work with Citroën to deliver their Customer Satisfaction Index, providing data on various factors relating to sales and service of vehicles at approved dealerships. The key objective of this study in addition to measuring customer satisfaction is to identify strengths, weaknesses and improvement opportunities.

For global research please contact Jörg Höhner, Senior Vice President, Global Head of Automotive:

E: joerg.hoehner@spafuturethinking.com
T: +49 (0)176 32 97 25 22

For UK based research please contact Natalie Allen, Research Director:

E: natalie.allen@spafuturethinking.com
T: +44 (0)1494 688 400