Whether it is concept, product, packaging evaluation, or full mix launch sales optimisation, or in-market tracking, our commercial recommendations help clients generate more successful product launches.
Our “One Stop Shop” consultancy model, traditional and behavioural methodologies and ‘always can do’ client service mindset, ensure that you get everything you want from a research agency.
A few recent examples of how we have helped clients include:
- Completed a programme of research with innocent from ideation to launch for their new innocent orange juice. This included concept screening, pack research and concept product testing with volumetric forecasting.
- Re-launched Molson Coors Carling brand with a new pack design. Using PackPerfect methodology it is rare, if not unique, in that sales volumetric forecasting (using our powerful model: “Apollonius”) is used to accurately predict the increase (or decrease) in sales volume and value due to design changes.
- Working with a leading health & beauty skincare brand and leading supermarket we provided a clear understanding on how current shoppers behave in order to trade up, increase depth of H&B/Skincare regime and generate appeal for shoppers.
- Worked with a leading global household FMCG client to develop new pricing frame work using volumetric choice based conjoint modelling to predict volume and value share changes within the category.
- Combined qual-quant study into the rationalisation of a range of dishwasher products. Approach was to research the understanding of different products in the range and identify where ‘lost volume’ would go if one or more products were delisted.
- Range optimisation study for leading hand wash brand to refresh and maximise the appeal of the range.
- A large programme of product development research to help a well-known manufacturer to reduce salt levels in one of their ranges.
- ‘In restaurant’ product testing for a range of new dessert products for the world’s leading fast food restaurant.
- Identifying new flavour variants for a leading cereal manufacturer through on-line concept product test evaluation.
Find out more about our NPD Suite.
For further information about UK or multi-country research projects please contact: Andrew Tharme, Managing Director:
E: andrew.tharme@spafuturethinking.com
T: +44 (0)1865 336 400
For information on research projects across France please contact: Adeline Baret, Head of FMCG Research – Europe:
E: adeline.baret@spafuturethinking.com
NEWS & VIEWS
18th January 2012 – Innovation in research: Eight innovative solutions for 2012
United Kingdom
France