Kids

The kids market has unique challenges but is certainly not impenetrable and has been a core specialism of ours for 16 years. It is an area that requires carefully planned methodologies, a need for constant innovation and flexibility of techniques and most of all sensitive, intelligent interpretation of findings.

We have especially selected researchers to work with children at all ages. They are screened for their suitability to study kids and teenagers and receive intensive training and regular updates on changing legislature.  Studies with children are conducted across industries but are particularly of interest for the media, digital, telecoms, FMCG and retail sectors

Questions we have answered over the years:

• Kids as Purchase Influencers: to what extent do children influence parents’ purchases?
• What makes 6-9 year olds laugh?
• How is the UK gaming market defined/segmented?
• What are motivating scenarios for a new online virtual world for kids?
• How do families watch movies on TV, and what role do movies play?
• How is VOD content used by kids/families and how can opportunities be maximised?
• How can the concept of ‘magic’ be translated into a motivating merchandise strategy?
• What’s the impact of digital TV and PVRs on the family viewing dynamic?
• What are the cultural differences of kids in Europe – “what is it like to be me?”

NEWS:

We presented at The Children’s Media Conference on the 6-8th July 2011 on the subject of Blurring Media Boundaries. To view the presentation please click on ‘Blurring Media Boundaries’ in the Media archive in the left hand menu.

For further information please contact: Charlotte Butterworth, Group Managing Director – Qualitative

E: charlotte.butterworth@spafuturethinking.com

T: +44 (0) 20 7843 9777