Marcomms and Brands
Our expertise (commissioned by end clients or media agencies) comprises advertising pre testing and tracking; brand proposition, essence, development and tracking. Our research crosses industries and includes, retail, financial services, fashion, gaming, media and FMCG.
We work for leading brand names including:
- Brand tracking for Sacla, Game Group, S4C, Sky, Sky Italia, JP Morgan, Invesco Perpetual.
- Advertising campaign development for Game, Turner, Kangaroo, Microsoft, IPC.
- Evaluation of product placement as a marketing tool, Channel 4
Media
We have developed an enviable reputation for conducting award winning research in all forms of traditional media from broadcast TV and radio, to newspapers, magazines and outdoor. We have an extensive heritage of working with broadcasters, publishers, production companies, platform developers, websites and mobile operators.
Core media clients include the BBC, BSkyB, Turner, Nickelodeon, Warner Bros, S4C, Sky Italia, Channel 4, Five, ITV talkSPORT, IPC, Natmags, the Telegraph, Future Publishing.
Some examples of the breadth of our studies include:
- Award winning customer satisfaction tracker for BSkyB (won the MRS Excellence and Effectiveness Award)
- Study to assess appeal and impact of a proposed local video service to inform Market Impact Assessment
- New channel development and re-positioning work for kids and movies channels
- Radio reviews across the West Midlands, Tees and CumbriaEvaluation of the UK Asian TV marketplace
- A continuous qualitative project over 3 years which aimed to bring the TV listings magazine audience to life
- An award winning panel of magazine readers which focused on women and every aspect of their lives
- Subscriptions, The Purchasing Journey – an industry led piece for the PPA
Sponsorship
We have a ten year heritage reporting on the effectiveness of broadcast sponsorship for commissioning clients and broadcasters. We now have circa 450 case studies to provide a substantial norms database enabling us to put broadcast sponsorship into context.
Prominent examples of our clients work include:
- Blackberry sponsorship of Sky Atlantic
- Harveys sponsorship of Coronation Street on ITV
- Peugeot sponsorship of Drama on Channel Four
- Kia sponsorship of the FA Cup on ITV
- Aviva sponsorship of ITV Drama (Downton Abbey, Wild At Heart)
- Fosters sponsorship of Comedy on Channel 4
- Toyota Aygo sponsorship of T4 on Channel 4
- Disaronno sponsorship of Comedy Central on Sky
- ASOS sponsorship of Next Top Model on Living TV
- Ebookers sponsorship of The Hotel Inspector on Five
Our senior team frequently speak at events or in the press to provide expert opinion, including:
- In depth article by Jon Priest for The Journal of Sponsorship, September 2010. Entitled “Effectiveness Paradigms for Broadcast Sponsorships”
- Top 10 Tips for Broadcast Sponsorship – a guide by Suzy Aronstam published on Utalk Marketing
- Jon Priest commenting in the Grocer on World Cup sponsor brands
- The Golden Rules of Sponsorship – an in depth research project which led to a definitive guide for Channel 4, commissioning clients and media planners to refer to when developing campaigns
