Other News
ITV reveals launch date for ITV Player micropayments - 28th July 2011
ITV is to trial micropayments for its TV catch-up player from the start of 2012.
SPA Future Thinking launches Communications Suite to aid brands and broadcasters - 14th June 2011
Market research consultancy SPA Future Thinking has unveiled a trio of tools designed to help brands and broadcasters analyse and measure the impact of sponsorship, product placement and multimedia campaigns.
SPA Future Thinking presenting alongside Channel 4 and innocent at this year’s Insight Show. - 9th June 2011
SPA Future Thinking will be exhibiting and presenting alongside Channel 4 and innocent at this year’s Insight Show, as well as sponsoring the AURA Insight lunch.
Tesco to launch ad-fund TV show - 27th May 2011
Tesco is preparing to launch an ad-funded TV show under its Real Food magazine brand as part of its commitment to helping customers eat healthily.
Strong demand boosts BSkyB income - 28th April 2011
Broadcaster BSkyB has seen revenues grow strongly as services expand and customer numbers continue to grow past the 10m mark.
C4′s Radcliffe to move to chief marketing post at ITV - 13th April 2011
Rufus Radcliffe, marketing controller for Channel 4, has been appointed group marketing and research director at ITV, replacing group marketing director David Pemsel who left last year.
P&G launches digital beauty magazine - 7th April 2011
Procter & Gamble has launched a free monthly digital magazine to drive up its online offering.
The rising importance of corporate brand identity - 30th March 2011
Procter & Gamble has announced that it will be launching its first ever consumer facing advertising campaign in the UK, breaking with the tradition of promoting individual brands.
Comic Relief teams with SPA Future Thinking to track Red Nose day marketing push - 19th March 2011
Comic Relief is tracking engagement and recall of its advertising campaign in the run up to Red Nose Day through market researcher SPA Future Thinking.
Viewers welcome product placement in tv shows, finds new research - 19th February 2011
Television viewers are happy to see branded products featured in programmes – as long as the programme comes first, according to new research out today.