Clean-label Identifying opportunities for clean label products

Increasingly, food manufacturers are striving to produce pure additive free food products; driven by a need to meet growing consumer demand for all-natural healthy food plus transparency in the food they buy. In addition there is a requirement to meet official guidelines and healthy eating recommendations in foods. This transparency includes a demand for fewer […][More]

Sensory Discovering the advantages of sensory based product optimisation

Consumer preferences can make or break a brand and understanding how your product performs relative to branded and private label competitors is therefore vital. Here at SPA Future Thinking we use Sensory Preference Mapping as part of our approach to product optimisation and competitive benchmarking. To understand how sensory can identify how your product differs […][More]

Sensory image Sensory based product optimisation

Consumer preferences can make or break a brand and understanding how your product performs relative to branded and private label competitors is therefore vital. Here at SPA Future Thinking we use Sensory Preference Mapping as part of our approach to product optimisation and competitive benchmarking. This is ideal to help identify how your product differs […][More]

200464106-001 The importance of claims validation and your brand

Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. [More]

Exporting product ideas Exporting product ideas from the UK

Increasingly UK drinks companies are looking to target global markets to boost their sales. Whilst in the immediate future Europe offers limited growth, the emerging markets in Asia and South America do offer more opportunity. [More]

Importing product ideas into the UK

In the UK we have seen the introduction of numerous interesting and innovative drinks from around the world. For example, we now have an established World Beer category within the off trade in an area that was traditionally very domesticated; and in the on-trade environment this area is now worth over £1.5bn having grown 17% in the past 12 months[More]