Tagged contentFMCG NPD Packaging
Functionality in Packaging – playing on your emotions: - 29th September 2011
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Neuroscience meets simulated shopping and sales forecasting
Heinz has announced a new limited-edition label for its Heinz Beanz, reminding consumers that its baked beans provide ‘1 of your 5 a day’. The new-look design will be on packs from mid-September and will run across Heinz Beanz 415g tins, Heinz Beanz Snap Pots and Heinz Beanz multipacks.