Other News
Identifying the ‘Taste Setters’ - 12th March 2012
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers.
Price-savvy customers are increasingly sceptical of ‘low price’ messages in stores: - 20th January 2012
Price-savvy customers are increasingly sceptical of ‘low price’ messages in stores:
SPA Future Thinking presenting at the Own Label Show - 21st November 2011
SPA Future Thinking will be presenting at this week’s Own Label Show which is being held at Hotel IBIS, Earls Court, London on Wednesday 23rd and Thursday 24th November 2011.
QR Codes. Here to stay? - 11th November 2011
Shopper Marketing’s next big thing or the potential trap of having a solution and trying to fix a problem with it?
Complementary Views - 21st October 2011
There is a role for both qualitative and quantitative evaluation of packaging design, just as we should always consult the consumer and the shopper, as the same person will have different perspectives in these two distinct guises.
Innocent launches social discounting campaign - 29th September 2011
Innocent is launching a campaign that gives bigger discounts the more people tweet about it and has launched its first mobile app for its Kids range.
Functionality in Packaging – playing on your emotions: -
Emotions play a key role in packaging. Understanding these emotions can be the difference to a products success or failure.
Packaging gets emotional! - 15th September 2011
Neuroscience meets simulated shopping and sales forecasting
Targeting a female audience - 9th September 2011
Recent weeks have seen the launch of a number of new drinks products with a female focus. Tailoring and targeting products towards a specific audience has the potential to strengthen and add value to a brand.
Innocent plugs 5-a-day with healthy takeaway - 2nd September 2011
Innocent is set to embark on a two-week experiential campaign, touring England in a “Hungry Grassy Van” (HGV) to encourage people to eat five portions of fruit and vegetables a day.
Pepsi launches mini cans in UK -
PepsiCo has introduced a smaller 250ml can for its Pepsi, Pepsi Max and Diet Pepsi brands in the UK, and is considering adding the new size to its Tango and 7UP variants next year.
New Carling Chrome lager enters the off-trade -
Molson Coors’ new addition to the Carling family, Carling Chrome, is available in the off-trade from this week. Announced in July, the latest innovation is a crisp lager, precision brewed for a refined taste at 4.8% ABV.