New front-of-pack food labelling guidelines – what does it mean for your packaging?
The latest Government announcements detail plans to implement new food labelling guidelines in 2013 to increase consistency of content and presentation. Whilst exact designs for labels are still to be confirmed it will mean a change from the labelling that companies have been using, to one that introduces conformity across category and potentially will play [More]
The importance of claims validation and your brand
Making claims about your product provides a strategic route to driving brand value and sales. Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. [More]
SPA Future Thinking unveils super-efficient alternative to classic volumetric modelling
SPA Future Thinking unveils super-efficient alternative to classic volumetric modelling[More]
Cost Effective Market Modelling – Driving Volume and Value Growth
Understanding your brand’s value and that of your competitors is vital to minimising risk and identifying potential. [More]
Taking Advantage of New Lower ABV Rules
The new lower rate of duty on beers between 1.2% and 2.8% offers real opportunities to the drinks industry. [More]
Identifying the ‘Taste Setters’
Taste setters account for around a fifth (20%) of shoppers – those who will actively seek new things to try – in fact, they are 2.6 times more likely to buy new products than other grocery shoppers. [More]