Unilever is shifting its organisational focus to emerging markets to better anticipate the needs of a growing but “ever more demanding” class of consumer, CEO Paul Polman told delegates at the Cannes Lions Festival of Creativity this morning.
Tesco has earmarked China, India and the US as its three target growth markets and is expected to launch ranges of new brands this year.
Market research agency SPA Future Thinking is expanding its French office with the appointment of an associate director and research manager.